Getting more traffic to your firm’s website is merely half the battle. Ensuring that these people are getting in touch with you after they arrive is critically important. Here are four strategies you can use to produce more contacts with your firm’s website:
1. Ensure that your telephone number is shown prominently on each page on your site - This may seem obvious, but it really is very important. Don’t require that prospects have to click through to your contact us page. Displaying your phone number inside the top portion of your firm’s site, close to your logo or towards the right side, is a good location. Just help make sure it can be easily found.
2. Offer a submission form on each and every page of your website – Not every visitor wants to communicate via phone. For people that would prefer to email you, offer them a form to do so. Even better, make certain that form submission is available on every page on the site.
3. Feature a totally free guide a visitor can easily get in exchange for their contact information – The guide not only enables you to engage with your website visitors, but it allows you to build trust and establish the firm as an authority. Here is an illustration of this method in action on our very own website.
4. Offer a e-newsletter signup – Building a list of interested readers is a good approach to market your law firm. Make certain you are following up by emailing out a newsletter at the very least once a month.
You can download our Complete Library of Guides for Lawyers here. The guides are filled with helpful tips and examples so you can get the most out of your online marketing.