In today’s online economy, where even the most obscure Google searches can return more than 100,000 results, how can an individual keep track of their site among the masses, and maybe more importantly, how can they climb above the masses and rank among the top? Even individuals experienced with search engine optimization (SEO) have to spend large amounts of time doing keyword research, checking ranks, link building, and analytics. When experienced professionals are spending hours upon hours on SEO, how is average Joe lawyer supposed to get his website seen, and made use of, by the right people?
SEO can be a daunting task without the proper knowledge and the ever changing, ever evolving internet in front of you. Keyword research, link building, rankings can all be foreign to an individual who doesn’t have the proper training. Good thing there is software out there that can help you tackle all of these problems, and many more, efficiently and accurately.
Caphyon’s Advanced Web Ranking and Advanced Link Manager are all-in-one seo software packages that will help you organize your SEO strategy, competition, and rankings. These two pieces of software will track, report, and display every piece of SEO data that one could need for improving their online presence and assist with search engine submission.
Advanced Link Manager
The Advanced Link Manager (ALM) has a multitude of useful features for a lawyer to optimize and market his law website. First off, ALM gives you the opportunity to keep projects and individually track multiple sites. These sites can be your main law firm website, along with your blog/s, or even competitors sites to see who and how they are they are being linked to. A known part of successful SEO is tracking your competitors and basing part of your web strategy off of theirs.
ALM makes being a competitive link manager, link research, and link building quick and easy with it’s ‘Referrers’ tab. Referrers are all of the websites that link to your website, or your competitors, and have been verified by the software. Unverified Referrers is a similar tab that shows all of the websites that link to your website, according to the search engines. Due to the fact that search engine data is not always up to date, this data can not always be accurate. Both sets of data in these tabs can be filtered to show all the new links with their link popularity to your website, links that may have been moved, specifically the high ranking sites that are linking to you or even the links that you have paid for. This data can be really helpful when link building and comparing your back links to those of your competitors.
When you are link building and contacting webmasters or blogs for a link to your site, there is no need to constantly refer to your email client. ALM has a built in email composer, in which you can set up what email to send from, and then either keep the automatically generated email address or edit to a desired email. There are also email templates to use and keep track of instead of rewriting the same message to each webmaster for back links. An email client is also included in the software if one wished to manage all their email from ALM.
The convenience of this software is incomparable. Choose to email or print any of six different reports to clients, partners, or yourself. Personalize these reports with your firms name and logo, schedule automatic updates and then have the reports emailed out after updates, daily or weekly.
With Google Local now dominating certain aspects of SEO the proxy per project feature is now almost essential. This feature lets you search as if you are located where your clients or customers are searching from. You will see the same Google local search results for ‘Personal Injury Attorney’ that, say, Los Angeles would see, even if you are located in New York.
Advanced Web Ranking
Checking your website’s ranking without software is a daunting task, and trying to compare rankings with your competition is nearly impossible. Thankfully, checking your rankings for multiple keywords on multiple search engines with Advance Web Ranking (AWR) is quick and simple. Just add your website, along with the websites of your competitors, and then add the keywords you would like to rank for. The software then lists where you and your competition rank for that specific keyword in an organized fashion. By default the search engines AWR shows your rank on are Google, Yahoo, Bing, and Alexa, but you also have the choice of over 1,000 different search engines to add.
Tracking current rank, various keyword ranks, various search engine rank is made incredibly simple using the tabs titled similarly. Each tab is also able to be filtered and expanded to make results much more specific. The top ranking sites are also listed for each keyword regardless of where you or the competition are ranking.
Side by side comparative keyword analysis is also available for each individual site. Your websites content, titles, links, meta tags etc. are all scanned and listed displaying how often they occur, their density, and their prominence. This can show you if your website needs to make better use of keywords you are trying to rank for.
The website optimization tool gives you a comprehensive analysis of how your website ranks for a specific keyword. It analyzes how you optimize your websites title and meta tags, the domain or URL, the content of your website, your links, and also other small factors such as page size. For each piece of data analyzed there is a score attached, and for every low score a piece of advice given. “Try to change your meta keywords content so it will contain a number of words between 3 and 10” it says referring to my meta keywords word count.
Furthermore, just as the Advanced Link Manager had its reporting system, AWR has the same. Automate search engine result updates then Email or Export results as a number of different file types, schedule times to send reports to yourself or partners while you are away. Lastly, you can schedule periodical backups of all your projects and data for safe keeping and easy transfer.
Lost data is lost time and money. With proper use of these two fantastically comprehensive pieces of software your law firm should be on its way up the search engine ladder, and helping generate business for you and your company.