Selecting A Quality Website URL For A Law Firm

by on September 20, 2010

Selecting a domain name for your law practice is a crucial process. Sometimes, law firms don’t consider many of the criteria that ought to be needed for making the decision. Below, I have addressed a couple of details to consider when taking into consideration the domain to use for your law practice blog or website.

Look At the Search Terms – When you initially start contemplating the domain you want to work with, consider four various keywords that will best identify your law practice. What sort of search terms or phrases will individuals search for when looking for your services online? Once you have selected the keywords you’re able to group them together or add additional key phrases to produce a url. As an illustration you might be establishing a site for your Illinois injury law practice. You could utilize phrases like Illinois personal injury, Illinois car accident, etc. as seeds and poke around until you find a good, accessible match. Since just about every general search phrase is most likely taken, you can affix terms such as info or group on the end of the domain name for wider accessibility. Feel free to use hyphens too.

Choose a Name People Will Recall – You need to consider utilising a domain name that people can remember easily. Something similar to www.jdwbselaw.com will be much more problematic to recall than ErnieTheAttorney.com. This is particularly important in case you are promoting the domain name offline where people will have to go back later and type the domain into their browser. It’s also best if you use .com whenever you can since the majority of people are not really very technically savvy and won’t be knowledgeable there are more url extensions available.

Choose A Short Url – A shorter domain is easier to recollect and simpler to type-in. It should fit better onto your firm’s business cards and will also be easier to use as email addresses.

Don’t Make People Guess What Your Site Is About - Your law firm’s url must distinguish precisely what you do. On it’s simplest level, your domain should express your website is about legal services or the law. More specifically it may establish the geographic area or practice areas you cover. Without doubt, nobody should have to wonder what type of business you’re in.

Search For Available Website Names With Helpful Tools Such as Domize Domize is a search engine for domain names. You can enter domain names into the search engine and Domize will show you the domain’s availability while you enter the name. This is a considerably faster process as compared with utilizing a domain registrar like Godaddy.com to search for available domains.

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