When prospects arrive at your law firm’s site, be sure they are greeted with numerous calls to action. Different individuals respond to different stimuli.
Whenever we construct a site, it is difficult to determine exactly how people will respond to the format. What might appeal to you does not appeal to others and vice versa. This is the reason it is essential to offer several options for potential clients to contact your firm (assuming your site is being used for the purpose of generating new clientele).
For instance, if I am supplying a pertinent guide to prospects, I ought to post a graphic that is a professional looking image of the book which links to a landing page. Additionally, underneath the image ought to be a link that a person could click on sending the user to the same download page. By doing this I am capturing users that the graphic appeals to in addition to others that the text link appeals to.
Another illustration is listing your phone number on every page of your site in addition to a picture and text links to receive free case evaluations. This appeals to users that are ready to talk about their problem right now as opposed to someone that is at another point in the process. As an example, someone downloading the e-book might still be doing research, while the others are prepared to talk right now. In either case, I am offering channels with which visitors can contact me.
I know how this works…..they can get a hold of me on my contact page!
Though your firm should have a contact page that includes all of your relevant info on it, you likewise need to provide your site guests a reason to get a hold of you. Think what’s in it for them. WHY should they speak to you? If you offer them legit motives for example a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.